Our Privacy Policy (the “Policy”) was last updated on May 5, 2022, and replaces all previous versions. The terms "we" and "our" as used in this Policy refer to AgencyRoot LLC. The Policy governs the privacy terms of our Website (www.agencyroot.com) and mobile application (“App”).
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Recognizing the importance of the security of your personal information, we provide reasonable administrative, technical, and physical security controls to protect it. Despite our efforts, no security controls are 100% effective and AgencyRoot cannot ensure or warrant the security of your personal information.
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What Information We Collect
When you register to use the App or Website, AgencyRoot may collect information that identifies you, including:

• Name;
• Date of birth;
• Company name;
• Email address;
• Telephone number;
• Address;
• IP address;
• Payment/billing information
• Content of customer support communications

We may also collect information about how you use our App and Website, which may be anonymous or associated with you. It includes:

• IP address;
  
• Type of browser and device;
• Webpage that led you to Website;
• Search terms entered into a search engine which lead you to Website;
• Use and navigation of Website and App (collected through cookies and similar technologies or by AgencyRoot servers when you are logged in to App or Website);
• Analysis of your content (e.g., activity logs and direct feedback from you) which is sent or received using an online feature of the App or Website or which is stored on AgencyRoot servers.

We use third-party tracking tools to improve the performance and features of our Website. These third-party tracking tools are designed to collect only information that is not personally identifiable to you about your use of our Website. Such tools are created and managed by parties outside our control and, as such, we are not responsible for what information is actually captured by such third parties or how such third parties use and protect that information
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When you activate your App or when you install updates to the App, we may collect information about:

• your device (manufacturer, model, IP address);
• the App (version, date of activation, successful and unsuccessful updates);
• your product serial number, if applicable.

The App and Website may include tools or content that link to other companies’ services. We may collect information about your use of these feature. In addition, when you see or interact with these tools or content, some information from your browser may automatically be sent to the other company. Please read that company’s privacy policy for more information. We have no control of or responsibility for linked websites and provide these links solely for the convenience and information of our users and visitors. You access such linked websites at your own risk.
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If any content or information that you store on the App or Website contains personal information of other individuals, you must be legally permitted to share the personal information with AgencyRoot.
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How We Use Information
AgencyRoot uses the information we collect about you for the following purposes:
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To fulfill a contract where you register to use the App or Website. This may include:

• To fulfill a contract where you register to use the App or Website. This may include:
• • Providing you with the Website services and App for which you have registered and any other services or products that you have requested;
  • Verifying your identity;
  • Taking payments;
  • Sending you necessary communications (for example, related to payments or expiration of your subscription); and
  • Providing customer service or support.
• As required by AgencyRoot to conduct our business and pursue our legitimate interests, in particular:
• • Providing you with the Websites services and App for which you have registered and any other products and services you have requested;
  • Analyzing your use and measuring effectiveness of our Website services and App to better understand how they are being used so we can improve them and engage and retain users;
  • Sending you information about AgencyRoot products and services, special offers and similar information, and sharing your information with third parties for their own marketing purposes (where your consent is not required);
  • Analyzing your use of our Website and App, and interaction with our communications, to tailor and customize the Website or App and marketing communications;
  • Using automated systems to analyze your content using techniques such as machine learning in order to improve our services and the user experience (where your consent is not required);
  • Diagnosing problems in our App and Website;
  • Investigating and responding to any comments or complaints that you may send us;
  • Checking the validity of the sort code, account number and card number you submit if you use a credit or debit card for payment, in order to prevent fraud (for which we use third parties); and
  • In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of information in connection with legal process or litigation).

• Where you give AgencyRoot your consent:
• • Sending you information about our products and services;
  • Placing cookies and using similar technologies on our Website and App and in email communications in accordance with information provided to you when those technologies are used; and
  • Accessing information stored on your device relating to your use of, and engagement with, the Website and App.
• For legal reasons:
• • Responding to requests by government or law enforcement authorities conducting an investigation.
  • To detect, prevent, or otherwise address fraud, security or technical issues and software piracy (e.g., to confirm that software is genuine and properly licensed), which helps protect you as well as AgencyRoot;
  • to investigate violations of or otherwise enforce Terms of Service governing our Website or App as necessary to protect us from legal action or claims from third parties, including you, and/or to protect the legal rights, personal/real property, or personal safety of AgencyRoot, our users, employees, and affiliates.

We do not sell, rent, or otherwise provide non-public information that is personally identifiable to you (such as your name, email address, and other related information) to third parties for marketing purposes. We may provide such information to affiliates that
provide services to us with regards to our Website (i.e. payment processors, website hosting companies, etc.); such affiliates will only receive information necessary to provide the respective services and, when appropriate, will be bound by confidentiality agreements limiting the use of such information.
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Wherever we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your information for other purposes, such as those set out herein.
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Protecting Your Child's Privacy
Our Website and App are not designed for use by anyone under the age of 13. We do not verify the age of our Users. If you are under the age of 13, you must seek the permission of a parent or guardian before using our Website or App. Accounts created by children will be deleted immediately and any information collected about or from a child will not be disclosed or used for any purpose.
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Our Email Policy
We and our affiliates fully comply with regulations regarding SPAM. You can always opt out of receipt of further email correspondence from us and/or our affiliates. We agree that we will not sell, rent, or trade your email address to any unaffiliated third party without your permission.
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Privacy Policy Updates
We reserve the right to modify this Privacy Policy at any time. You should review this Privacy Policy frequently. If we make material changes to this policy, we may notify you on our Website or App by any method we determine at our sole discretion.
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Questions
If you have any questions about our practices or this Policy, please contact us.